Tuesday, February 8, 2011

Keeping it gorgeous with GorgeousLuv

Melody Javaheri is not your average American Princess. At the mere age of 15, between mid terms, finals and teenage drama, Melody started designing her own clothing line, GorgeousLuv, which instantly became a household name among celebrities such as Paris Hilton, Lindsay Lohan and Ashley Tisdale. Supported by her family and friends, Melody, 19, plunged into immediate success in the fashion industry, and she did it all by herself. Now in her third year at FIDM majoring in Merchandise Product Development, the LA born and raised fashionista is hoping to turn GorgeousLuv into an international success. Read on to see what Melody had to say about being a young designer, celebrities and her future aspirations.

1. How did you get into fashion design?

My passion for fashion started when I was very young from having little fashion shows with my cousins to taking any piece of clothing and tearing it apart, dyeing it, painting it, adding crystals to it. I did absolutely anything and everything. I have always had huge dreams of what I want to do in life and being the youngest fashion designer was always at the top of the list. When I was 15 I started thinking that I was getting to old and I couldn’t sit around and do nothing. I had to get up and get creative. I hand-made a few samples of tank-tops and took it to a boutique called Jacqueline Jarrot at the Beverly Center and in a matter of one week they were sold out and Paris Hilton had loved my line and they wanted me to make more. After that the line grew and was recognized by many celebrities and the public. It allowed me to branch off and sell into many boutiques around Los Angeles and on my own website.

2. How did you get the opportunity to put your clothes in Jacqueline Jarrot?

I made an appointment with their buyer and she absolutely loved my line and ordered it right away.

3. How did you come up with the name 'GorgeousLuv'?

I absolutely love the word Gorgeous. It has always been my favorite word; it always puts a smile on my face.

4. Tell me a little about your fashion label.

The clothing is casual wear for women in their young teens to adults. All garments are adorned with creative prints, slogans, and Swarovski crystals to add a touch of glamour and GorgeousLuv to everyday lives. GorgeousLuv is all about women empowerment and having every woman feel confident and gorgeous while wearing GorgeousLuv. Every woman wants and deserves to feel gorgeous inside and out, and GorgeousLuv is the perfect clothing line to satisfy all those needs.

5. Did you design the graphics yourself?

Yes I did and I still do. I take inspiration from everything around me.

6. How do you balance being a fashion designer and being a college student?

I just have learned to keep organized and use my time wisely.

7. How does it feel to have celebrities like Paris Hilton and Ashley Tisdale wearing your designs?

Honestly there is no way to explain the feeling. It’s like when a musician hears their song on the radio for the first time, it is somewhat of an out of body feeling where you question it and say “Is that really so and so wearing my GorgeousLuv jacket?!” It truly is very exciting.

8. What is your favourite product and why?

My favourite product is my white zip hoodie that says “Trust me I’m Gorgeous” in hot pink font. It always gets a great laugh out of everyone and it is definitely my best seller.

9. If you could design an outfit for anyone, who would it be and why?

If I could design an outfit for anyone I would have to pick Kim Kardashian because that girl knows how to rock confidence and that is what GorgeousLuv is all about.

10. What's been the best thing that’s happened to you so far?

The best thing that’s happened so far is for me to be 20 years old and say that I have made my dream come true all by myself with the support of my parents. To be recognised for something that I poured my whole heart into is truly the best feeling ever.

11. Where are your products available to buy from?

You can find everything on my website www.GorgeousLuv.com. But they are also available in some boutiques around Los Angeles such as Kitson, Samira’s Closet, Envie and Yellow Dog.

12. What do you hope to achieve in the next few years?

I hope to have GorgeousLuv sold all around the world and maybe even open my own boutique.

13. What do you plan on doing once you graduate from college?

After I graduate college I plan on working even harder on my clothing line and give my whole heart and attention to it. I would love to travel and be inspired by the world and bring it back and incorporate that into GorgeousLuv. I want GorgeousLuv to be all over the world and a house hold word. I want women everywhere to be gorgeous, feel gorgeous, and keep it gorgeous!

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